How a sprint

works

A step-by-step look at what happens before, during, and after a brand sprint.

01

Before the sprint

01

Intro call

15 minutes. What does the company need, when does it need it, and is a sprint the right way to get there.

02

Brief + questionnaire

A short document covering goals, audience, competitors, and any existing materials worth keeping.

03

Prep work

Competitive audit, visual research, and early strategy work. By day one, the direction is already clear.

02

The sprint

Ten days, two phases. Week one builds the visual identity. Week two (Full Sprint only) adds messaging, a pitch deck, and launch assets.

Week one — Identity
01

Brand audit + kickoff

Review what exists, study the competition, and pick a direction.

02

Strategy + moodboard

Brand attributes, audience, and a visual territory. One moodboard that sets the tone for everything after.

03

Logo explorations

Wordmark, symbol, and lockup options built from the strategy.

04

Identity system

Colors, type pairings, and the first draft of the guidelines.

05

Refinement + delivery

Final logo files, color specs, type pairings, and brand guidelines document.

Week two — Full Sprint only
06

Messaging framework

Brand voice, tagline, value propositions, and the stories that hold them together.

07

Pitch deck template

Branded slide system with layout patterns, charts, and image treatments.

08

Launch assets

Social templates, email signatures, business cards, and presentation materials.

09

Asset production

Everything else gets made and packaged for handoff.

10

Final delivery

The full package. Files, guidelines, templates, all ready to go.

03

Deliverables

Identity Sprint

7 days

Logo system (wordmark, icon, lockups)

Color palette with usage rules

Typography system

Brand guidelines document

All source files (AI, SVG, PNG)

Full Sprint

14 days

Everything in Identity Sprint

Brand messaging framework

Pitch deck template

Social media templates

Email signature

Business card design

Launch asset kit

04

Website sprint

A website that actually looks like the brand. Often follows a brand sprint, sometimes stands alone. 4 to 6 weeks from first wireframe to launch.

01

Discovery + structure

Site map, content plan, and wireframes. Everything gets a place before anything gets designed.

02

Design

High-fidelity pages in Figma, built from the brand system. Desktop and mobile.

03

Development

Clean, responsive code. CMS wired up so the client can update content without a developer.

04

Launch

QA, performance checks, and deployment. Shipped and live, not sitting in staging.

Deliverables

Custom design in Figma

Responsive development

CMS integration

SEO and performance basics

Launch support

Starting at $10,000

05

What the client brings

A sprint only works if both sides show up. Fast turnarounds, honest feedback, and someone who can make a decision.

A completed brief

Filled out before the sprint begins. Goals, audience, competitors, and context.

Availability for feedback

Same-day turnaround on reviews. One decision-maker with final say.

Existing assets

Logos, decks, photos, copy. Whatever exists, even if it needs replacing.

Commitment to one direction

One direction, explored fully. Splitting focus across three means none of them get far enough.

A brand built in a sprint is not a brand built in a rush.It just skips the part where nothing happens.